Current issues in political marketing
by
 
Wymer, Walter W.

Title
: 
Current issues in political marketing

Author
: 
Wymer, Walter W.

ISBN
: 
9780789024381
 
9780789024374

Publication Information
: 
Binghamton, NY : Best Business Books, 2005.

Physical Description
: 
318 p. : ill. ; 22 cm.

General Note
: 
"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 14, numbers 1/2 2005."

Subject Term
: 
Campaign management.
 
Political campaigns.
 
Marketing -- Political aspects.

Added Author
: 
Wymer, Walter W.
 
Lees-Marshment, Jennifer.

Added Uniform Title
: 
Journal of nonprofit & public sector marketing.

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004146.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020374811324.73 W984C 20051