Media relations
by
 
Nair, Basskaran.

Title
: 
Media relations

Author
: 
Nair, Basskaran.

ISBN
: 
9789812102270

Personal Author
: 
Nair, Basskaran.

Publication Information
: 
Singapore : Marshall Cavendish Academic, 2004.

Physical Description
: 
vi, 86 p. ; 23 cm.

Series
: 
From main street to cyber street ; v. 7
 
Communication & media studies

Series Title
: 
From main street to cyber street ; v. 7
 
Communication & media studies

Contents
: 
Understanding media relations -- Understanding online media relations -- Search engines : new information source in media relations -- Email communications -- Crisis situations and media relations.

Subject Term
: 
Public relations -- Technological innovations.
 
Mass media and business.
 
Internet in public relations.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020383143659.2 N158F 20041