National image & competitive advantage : the theory and practice of place branding
by
 
Jaffe, Eugene D.

Title
: 
National image & competitive advantage : the theory and practice of place branding

Author
: 
Jaffe, Eugene D.

ISBN
: 
9788763001724

Personal Author
: 
Jaffe, Eugene D.

Edition
: 
2nd ed. = 1. ed.

Publication Information
: 
Herndon, VA : Copenhagen Business School Press, 2006.

Physical Description
: 
237 p. : ill. ; 24 cm.

Subject Term
: 
Comparative advantage (International trade)
 
National characteristics.
 
Merken.
 
Landen.

Added Author
: 
Nebenzahl, Israel D.

Electronic Access
: 
Table of Contents http://www.loc.gov/catdir/toc/fy02/2001415177.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020372419658.827 J23N 20061