Questions that sell : the powerful process for discovering what your customer really wants
by
Cherry, Paul.
Title
:
Questions that sell : the powerful process for discovering what your customer really wants
Author
:
Cherry, Paul.
ISBN
:
9780814473399
Personal Author
:
Cherry, Paul.
Publication Information
:
New York : AMACOM, 2006.
Physical Description
:
p. cm.
General Note
:
Includes index.
Contents
:
Boring or engaging: how do your questions measure up? -- Getting to know prospective clients -- Managing business opportunities: the qualifying process -- Getting your customers talking: expansion and comparison questions -- Are you a consultant or product peddler? the educational question -- Directing the conversation: lock-on and impact questions -- Back to the future: vision questions -- Getting past ?what if?? objections and stalls -- Putting it all together -- Conclusion -- Appendix A. Show me the money! how to create value so price is no longer an issue -- Appendix B. Using e-mail and voice mail -- Appendix C. Seeing the plan in action.
Subject Term
:
Selling.
Marketing research.
Customer relations.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020372872 | 658.85 C522Q 2006 | 1 |