Questions that sell : the powerful process for discovering what your customer really wants
by
 
Cherry, Paul.

Title
Questions that sell : the powerful process for discovering what your customer really wants

Author
Cherry, Paul.

ISBN
9780814473399

Personal Author
Cherry, Paul.

Publication Information
New York : AMACOM, 2006.

Physical Description
p. cm.

General Note
Includes index.

Contents
Boring or engaging: how do your questions measure up? -- Getting to know prospective clients -- Managing business opportunities: the qualifying process -- Getting your customers talking: expansion and comparison questions -- Are you a consultant or product peddler? the educational question -- Directing the conversation: lock-on and impact questions -- Back to the future: vision questions -- Getting past ?what if?? objections and stalls -- Putting it all together -- Conclusion -- Appendix A. Show me the money! how to create value so price is no longer an issue -- Appendix B. Using e-mail and voice mail -- Appendix C. Seeing the plan in action.

Subject Term
Selling.
 
Marketing research.
 
Customer relations.

Electronic Access
Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033216.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020372872658.85 C522Q 20061