Services marketing management
by
 
Mudie, Peter.

Title
: 
Services marketing management

Author
: 
Mudie, Peter.

ISBN
: 
9780750666749

Personal Author
: 
Mudie, Peter.

Edition
: 
3rd ed.

Publication Information
: 
Oxford ; Burlington, VA : Butterworth-Heinemann/Elsevier, 2006.

Physical Description
: 
xii, 267 p. : ill. ; 25 cm.

General Note
: 
"First published as: The Management and Marketing of Services, 1993"--Verso t.p.
 
"Second edition, 1999"--Verso t.p.

Subject Term
: 
Service industries -- Management.
 
Service industries -- Marketing.

Added Author
: 
Pirrie, Angela.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020374530658.8 M945S 20061