Advertising : its role in modern marketing
by
Dunn, S. Watson (Samuel Watson), 1918-1997.
Title
:
Advertising : its role in modern marketing
Author
:
Dunn, S. Watson (Samuel Watson), 1918-1997.
ISBN
:
9780030016738
Personal Author
:
Dunn, S. Watson (Samuel Watson), 1918-1997.
Edition
:
6th ed.
Publication Information
:
Chicago : Dryden Press, ©1986.
Physical Description
:
xxviii, 802 pages, [8] pages of plates : illustrations (some color) ; 25 cm.
Series
:
Dryden Press series in marketing
Dryden Press series in marketing.
Subject Term
:
Advertising.
Added Author
:
Barban, Arnold M.