Space race : an inside view of the future of communications planning
by
Taylor, Jim.
Title
:
Space race : an inside view of the future of communications planning
Author
:
Taylor, Jim.
ISBN
:
9780470094518
Personal Author
:
Taylor, Jim.
Publication Information
:
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2005.
Physical Description
:
xxviii, 293 p. : ill., map ; 24 cm.
Contents
:
The space race -- Of straw and sponges -- Gravity -- Reviewing the fleet -- Life below decks -- A slow wind on the water -- The soul meter -- The dark days of data -- Antarctica -- The twin achilles' heels -- 2020 vision -- Beyond 2020 : the ROI of snow.
Subject Term
:
Communication in marketing.
Advertising.
Marketing.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020372500 | 659.2 T243S 2005 | 1 |