Strategic marketing : an applied perspective
by
 
Alsem, K. J.

Title
: 
Strategic marketing : an applied perspective

Author
: 
Alsem, K. J.

ISBN
: 
9780073025865

Personal Author
: 
Alsem, K. J.

Publication Information
: 
Boston : McGraw-Hill, c2007.

Physical Description
: 
xi, 324 p. : ill. ; 27 cm.

Subject Term
: 
Marketing -- Management.

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/enhancements/fy0642/2006013722-t.html
 
Publisher description http://www.loc.gov/catdir/enhancements/fy0642/2006013722-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020373359658.8101 A461S 20071