The promise of channel stewardship -- Mapping an industry -- Building and editing the channel value chain I: the key principles -- Building and editing the value chain II: a framework for getting started -- Aligning and influencing the channel value chain I: the concept of power -- Aligning and influencing the channel value chain II: focusing on performance -- Stewardship in action I: supplier case studies -- Stewardship in action II: the intermediary's perspective -- Stewarding multiple channels -- The challenges and opportunities of the Internet as a channel -- Integrating the Internet into the multiple-channel solution -- Strategy and implementation of channel stewardship.