Service management and marketing : customer management in service competition
by
 
Grèonroos, Christian, 1947-

Title
: 
Service management and marketing : customer management in service competition

Author
: 
Grèonroos, Christian, 1947-

ISBN
: 
9780470028629

Personal Author
: 
Grèonroos, Christian, 1947-

Edition
: 
3rd ed.

Publication Information
: 
Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007.

Physical Description
: 
x, 483 p. : ill. ; 24 cm.

Subject Term
: 
Service industries -- Marketing.
 
Customer services.

Electronic Access
: 
Table of contents only http://www.loc.gov/catdir/toc/ecip071/2006030743.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020391138658.8 G876S 20071