Creating powerful brands in consumer, service and industrial markets
by
 
De Chernatony, L. (Leslie)

Title
: 
Creating powerful brands in consumer, service and industrial markets

Author
: 
De Chernatony, L. (Leslie)

ISBN
: 
9780750659802

Personal Author
: 
De Chernatony, L. (Leslie)

Edition
: 
3rd ed.

Publication Information
: 
Oxford : Elsevier Butterworth-Heinemann, 2003.

Physical Description
: 
xvii, 467 p., [8] p. of plates : ill. ; 24 cm.

General Note
: 
Previous ed. published 1998.

Subject Term
: 
Brand name products -- Planning.
 
Branding (Marketing)

Added Author
: 
McDonald, Malcolm.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020376519658.827 D293C 20031