Creative marketing : an extended metaphor for marketing in a new age
by
 
Fillis, Ian.

Title
: 
Creative marketing : an extended metaphor for marketing in a new age

Author
: 
Fillis, Ian.

ISBN
: 
9781403941909

Personal Author
: 
Fillis, Ian.

Publication Information
: 
Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2006.

Physical Description
: 
xi, 161 p. : ill. ; 23 cm.

Subject Term
: 
Marketing.
 
Creative ability in business.
 
Creative thinking.
 
Originality.
 
Entrepreneurship.

Added Author
: 
Rentschler, Ruth, 1953-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020372641658.8 F486C 20061