Designing brand identity : a complete guide to creating, building and maintaining strong brands
by
Wheeler, Alina.
Title
:
Designing brand identity : a complete guide to creating, building and maintaining strong brands
Author
:
Wheeler, Alina.
ISBN
:
9780471746843
Personal Author
:
Wheeler, Alina.
Edition
:
2nd ed.
Publication Information
:
Hoboken, N.J. : John Wiley, c2006.
Physical Description
:
vii, 280 p. : col. ill. ; 29 cm.
Subject Term
:
Brand name products.
Brand name products -- Marketing -- Management.
Trademarks -- Design.
Advertising -- Brand name products.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020372948 | 658.827 W562D 2006 | 1 |