Does marketing need reform? : fresh perspectives on the future
by
 
Sheth, Jagdish N.

Title
: 
Does marketing need reform? : fresh perspectives on the future

Author
: 
Sheth, Jagdish N.

ISBN
: 
9780765616982
 
9780765616999

Publication Information
: 
Armonk, N.Y. ; London : M.E. Sharpe c2006.

Physical Description
: 
vii, 352 p. : ill. ; 26 cm.

General Note
: 
Formerly CIP.

Subject Term
: 
Marketing.

Added Author
: 
Sheth, Jagdish N.
 
Sisodia, Rajendra.

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/toc/ecip0518/2005025003.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020371999658.8 S554D 20061