Electronic commerce : from vision to fulfillment
by
Awad, Elias M.
Title
:
Electronic commerce : from vision to fulfillment
Author
:
Awad, Elias M.
ISBN
:
9780131735217
Personal Author
:
Awad, Elias M.
Edition
:
3rd ed.
Publication Information
:
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007.
Physical Description
:
xix, 555 p. : ill. ; 24 cm.
Contents
:
Ch. 1. The dawn of a maturing industry -- Ch. 2. The World Wide Web -- Ch. 3. Internet architecture -- Ch. 4. Intranets and extranets -- Ch. 5. Hosting your Web site -- Ch. 6. Mobile commerce : the business of time -- Ch. 7. Building E-presence -- Ch. 8. Web site evaluation and usability testing -- Ch. 9. Internet marketing -- Ch. 10. Web portals and Web services -- Ch. 11. Business-to-business E-commerce -- Ch. 12. E-core values : ethical, legal, taxation, and international issues -- Ch. 13. E-security and the USA Patriot Act -- Ch. 14. Encryption : a matter of trust -- Ch. 15. Getting the money -- Ch. 16. Going online.
Abstract
:
"Electronic Commerce uses a life cycle approach to integrate concepts, methodologies, processes, and technologies into a comprehensive introduction to electronic commerce. Students learn how to evaluate and design Web sites, how to launch an e-business, and how wireless technology is making communication with individuals and businesses all over the world effortless. This third edition features a student-friendly writing style and includes new topics such as spyware, blogging, adware, and phishing, as well as detailed coverage of security. Electronic Commerce, Third Edition is designed to provide the tools and the technology for students to succeed as e-commerce matures."--BOOK JACKET.
Subject Term
:
Electronic commerce -- Handbooks, manuals, etc.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020372823 | 658.872 A964E 2007 | 1 |