Flock and flow : predicting and managing change in a dynamic marketplace
by
 
McCracken, Grant David, 1951-

Title
: 
Flock and flow : predicting and managing change in a dynamic marketplace

Author
: 
McCracken, Grant David, 1951-

ISBN
: 
9780253347596

Personal Author
: 
McCracken, Grant David, 1951-

Publication Information
: 
Bloomington : Indiana University Press, c2006.

Physical Description
: 
xii, 185 p. : ill. ; 25 cm.

Contents
: 
In the flock and flow -- Flock and flow : early systems -- Flows -- Flocks -- The brand -- The consumer -- The corporation -- Seventeen steps in the flock and flow system -- Six marketing strategies.

Subject Term
: 
Marketing -- Management.
 
Consumers' preferences -- Forecasting.
 
New products.
 
Brand name products.
 
Business forecasting.

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/toc/ecip068/2006005243.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020372831658.8 M132F 20061