Global marketing management : a casebook.
by
Quelch, John A.
Title
:
Global marketing management : a casebook.
Author
:
Quelch, John A.
ISBN
:
9780324322842
Personal Author
:
Quelch, John A.
Edition
:
5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett.
Publication Information
:
Mason, OH : Thomson/South-Western, c2006.
Physical Description
:
viii, 680 p. : ill. ; 24 cm.
Subject Term
:
Export marketing -- Management.
Export marketing -- Management -- Case studies.
Added Author
:
Quelch, John A.
Bartlett, Christopher A., 1943-
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020374514 | 658.84 Q3G 2006 | 1 |
| IIEMSA | General Books | 33168023657246 | 658.84 Q3G 2006 | 2 |