Handbook of CRM : achieving excellence in customer management
by
 
Payne, Adrian.

Title
: 
Handbook of CRM : achieving excellence in customer management

Author
: 
Payne, Adrian.

ISBN
: 
9780750664370

Personal Author
: 
Payne, Adrian.

Publication Information
: 
Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2006.

Physical Description
: 
xx, 438 p. : ill. ; 24 cm.

Subject Term
: 
Customer relations.
 
Relationship marketing -- Management.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020374670658.812 P346H 20061