Handbook of niche marketing : principles and practice
by
 
Dalgic, Tevfik.

Title
: 
Handbook of niche marketing : principles and practice

Author
: 
Dalgic, Tevfik.

ISBN
: 
9780789023308
 
9780789023292

Publication Information
: 
New York : Haworth Reference Press, 2006.

Physical Description
: 
xxii, 256 p. : ill. ; 22 cm.

Subject Term
: 
Market segmentation -- Case studies.

Added Author
: 
Dalgic, Tevfik.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020372385658.402 D142H 20061