Information communication technologies and emerging business strategies
by
 
Graaf, Shenja Van Der, 1976-

Title
: 
Information communication technologies and emerging business strategies

Author
: 
Graaf, Shenja Van Der, 1976-

ISBN
: 
9781599042343
 
9781599042350
 
9781599042367

Publication Information
: 
Hershey, PA : Idea Group Pub. (an imprint of Idea Group), c2007.

Physical Description
: 
xv, 316 p. : ill. ; 26 cm.

Abstract
: 
"This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by publisher.

Subject Term
: 
Electronic commerce.
 
Digital communications.

Added Author
: 
Graaf, Shenja Van Der, 1976-
 
Washida, Yuichi, 1968-

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/toc/ecip0611/2006010100.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020373805658.872 V232.I 20061