Juicing the orange : how to turn creativity into a powerful business advantage
by
 
Fallon, Pat.

Title
: 
Juicing the orange : how to turn creativity into a powerful business advantage

Author
: 
Fallon, Pat.

ISBN
: 
9781591399278

Personal Author
: 
Fallon, Pat.

Publication Information
: 
Boston, Mass. : Harvard Business School Press, c2006.

Physical Description
: 
ix, 228 p., [8] p. of plates : ill. (some col.) ; 25 cm.

Subject Term
: 
Marketing.
 
Creative ability in business.
 
Product management.

Added Author
: 
Senn, Fred.

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/toc/ecip065/2005036310.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020372583658.802 F196J 20061