Market opportunity analysis : text and cases
by
 
Stevens, Robert E., 1942-

Title
: 
Market opportunity analysis : text and cases

Author
: 
Stevens, Robert E., 1942-

ISBN
: 
9780789024190
 
9780789024183

Publication Information
: 
New York : Best Business Books, c2006.

Physical Description
: 
xi, 263 p. : ill. ; 22 cm.

General Note
: 
"The first edition of this book, Market analysis: assessing your business opportunities (The Haworth Press, 1993), was authored by Robert E. Stevens, Philip K. Sherwood, and Paul Dunn"--T.p. verso.

Subject Term
: 
Marketing research.
 
Consumer behavior.

Added Author
: 
Stevens, Robert E., 1942-
 
Stevens, Robert E., 1942- Market analysis.

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/toc/ecip0513/2005015271.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020374662658.83 S845M 20061