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Marketing : the core

by

Kerin, Roger A.

Title

:

Marketing : the core

Author

:

Kerin, Roger A.

ISBN

:

9780072999891

9780073215747

Personal Author

:

Kerin, Roger A.

Edition

:

2nd ed.

Publication Information

:

Boston, Mass. : McGraw-Hill/Irwin, c2007.

Physical Description

:

xxxiii, 425, G5, cm16, CR2, I28 p. : ill. (chiefly col.), col. map ; 28 cm.

Subject Term

:

Marketing.

Added Author

:

Hartley, Steven William.

Rudelius, William.

Electronic Access

:

Table of contents only http://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.html

Publisher description http://www.loc.gov/catdir/enhancements/fy0665/2005055463-d.html

Library	Material Type	Item Barcode	Shelf Number	Copy
IIEMSA	General Books	33168020378747	658.8 K39M 2007	1