Marketing and multicultural diversity
by
 
Rao, C. P.

Title
: 
Marketing and multicultural diversity

Author
: 
Rao, C. P.

ISBN
: 
9780754643265

Publication Information
: 
Aldershot ; Burlington, VT : Ashgate, c2006.

Physical Description
: 
xii, 275 p. : ill. ; 25 cm.

Series
: 
New perspectives in marketing

Series Title
: 
New perspectives in marketing

Subject Term
: 
Export marketing.
 
Consumer behavior.
 
Market segmentation.
 
Marketing -- Social aspects.

Added Author
: 
Rao, C. P.

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005026816.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020390023658.802 R215M 20061