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Marketing management : knowledge and skills

by

Peter, J. Paul.

Title

:

Marketing management : knowledge and skills

Author

:

Peter, J. Paul.

ISBN

:

9780073137636

Personal Author

:

Peter, J. Paul.

Edition

:

8th ed.

Publication Information

:

Boston : McGraw-Hill/Irwin, c2007.

Physical Description

:

xvii, 813 p. : ill. ; 27 cm.

Subject Term

:

Marketing -- Management.

Marketing -- Management -- Case studies.

Added Author

:

Donnelly, James H.

Library	Material Type	Item Barcode	Shelf Number	Copy
IIEMSA	General Books	33168020378713	658.8 P478M 2007	1