Marketing plans for service businesses : a complete guide
by
McDonald, Malcolm.
Title
:
Marketing plans for service businesses : a complete guide
Author
:
McDonald, Malcolm.
ISBN
:
9780750667463
Personal Author
:
McDonald, Malcolm.
Edition
:
2nd ed.
Publication Information
:
Oxford : Elsevier Butterworth-Heinemann 2006.
Physical Description
:
xiv, 401 p. : ill. ; 25 cm.
General Note
:
'First published as 'Marketing planning for services', 1996' --verso t.p.
Subject Term
:
Service industries -- Marketing.
Service industries -- Planning.
Added Author
:
Payne, Adrian.
McDonald, Malcolm. Marketing planning for services.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020374423 | 658.802 M135M 2006 | 1 |