Marketing research
by
 
McDaniel, Carl, Jr., 1941-

Title
: 
Marketing research

Author
: 
McDaniel, Carl, Jr., 1941-

ISBN
: 
9780471755289

Personal Author
: 
McDaniel, Carl, Jr., 1941-

Edition
: 
7th ed.

Publication Information
: 
Hoboken, N.J. : Wiley, c2007

Physical Description
: 
xxvii, 623, [31] p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)

General Note
: 
Title on disc: "SPSS 14.0 student version for Windows 2000, XP, and Me."

Subject Term
: 
Marketing research.

Added Author
: 
Gates, Roger H., 1942-

Added Uniform Title
: 
SPSS for Windows


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020372658658.83 M134M 20071