Marketing research : an applied orientation
by
 
Malhotra, Naresh K.

Title
: 
Marketing research : an applied orientation

Author
: 
Malhotra, Naresh K.

ISBN
: 
9780132279468
 
9780132221177

Personal Author
: 
Malhotra, Naresh K.

Edition
: 
5th ed.

Publication Information
: 
Upper Saddle River, NJ : Pearson/Prentice Hall, c2007.

Physical Description
: 
1 v. (various pagings) : ill., map ; 29 cm. + 1 CD-ROM (4 3/4 in.)

General Note
: 
"SPSS student version 14.0"--CD-ROM.

Subject Term
: 
Marketing research.
 
Marketing research -- Methodology.

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/toc/ecip0611/2006010250.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168015776913658.83 M249M 20072
IIEMSAGeneral Books33168015776871658.83 M249M 20074
IIEMSAGeneral Books33168020372864658.83 M249M 20075
IIEMSAGeneral Books33168015776889658.83 M249M 20076
IIEMSAGeneral Books33168015777192658.83 M249M 20077
IIEMSAGeneral Books33168025442183658.83 M249M 20078