Media promotion and marketing for broadcasting, cable, and the Internet
by
 
Eastman, Susan Tyler.

Title
: 
Media promotion and marketing for broadcasting, cable, and the Internet

Author
: 
Eastman, Susan Tyler.

ISBN
: 
9780240807621

Edition
: 
5th ed.

Publication Information
: 
Amsterdam ; Boston : Elsevier/Focal Press, c2006.

Physical Description
: 
xiv, 335 p. : ill. ; 23 cm.

General Note
: 
Rev. ed. of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002.

Subject Term
: 
Television broadcasting -- Marketing.
 
Radio broadcasting -- Marketing.
 
Cable television -- Marketing.

Added Author
: 
Eastman, Susan Tyler.
 
Ferguson, Douglas A.
 
Klein, Robert A., 1928-

Added Uniform Title
: 
Promotion and marketing for broadcasting, cable, and the web.

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005027692.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020373409384.550688 E13M 20061