Advertising
by
Mandell, Maurice I.
Title
:
Advertising
Author
:
Mandell, Maurice I.
ISBN
:
9780130144997
Personal Author
:
Mandell, Maurice I.
Edition
:
4th ed.
Publication Information
:
Englewood Cliffs, N.J. : Prentice-Hall, ©1984.
Physical Description
:
xix, 689 pages : illustrations ; 25 cm
Subject Term
:
Advertising.