Ch. 1. Knowledge is not power -- Ch. 2. Management and leadership theories do not work -- Ch. 3. Be selfish -- Ch. 4. Don't manage people -- Ch. 5. Don't be proud -- Ch. 6. Don't be tough -- Ch. 7. Don't play to win -- Ch. 8. Don't prove yourself -- Ch. 9. Practice KID, not KITA -- Ch. 10. Don't have people work for you -- Ch. 11. Don't focus on the bottom line -- Ch. 12. Don't have goals and objectives -- Ch. 13. Trust all people all the time -- Ch. 14. Don't oil the squeaky wheel -- Ch. 15. Don't worry about pay -- Ch. 16. Don't tell people what to do -- Ch. 17. Don't satisfy customers -- Ch. 18. Don't downsize -- Ch. 19. Don't respond to the urgent -- Ch. 20. Don't be committed -- Leadership roadmap.