Identity and strategy : how individual visions enable the design of a market strategy that works
by
 
Rughase, Olaf G., 1968-

Title
: 
Identity and strategy : how individual visions enable the design of a market strategy that works

Author
: 
Rughase, Olaf G., 1968-

ISBN
: 
9781845423100

Personal Author
: 
Rughase, Olaf G., 1968-

Publication Information
: 
Cheltenham, UK ; Northampton, MA : Edward Elgar Pub., c2006.

Physical Description
: 
232 p. : ill. ; 24 cm.

General Note
: 
Formerly CIP.

Contents
: 
Resurrecting the future of strategy consulting / Franz Liebl -- 1. Identity as a blind spot in strategy making -- 2. What is organizational identity? -- 3. Identity and strategy : a dynamic framework for connecting the past with the future -- 4. The impact of desired identities : what does it mean for strategy making in practice? -- 5. How to evolve a desired and attainable market strategy : designing a strategy making process -- 6. Designed strategy making in practice : a case study -- 7. The impact of identity : lessons learned -- 8. Conclusions.

Abstract
: 
"This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy-making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridges an important gap in management and strategy literature and explains how to practically link content and process when designing market strategies. A new conceptual framework is also presented, which emphasizes the importance and dynamics of organizational identity and corresponding time-discrepancies for strategy making."--BOOK JACKET.

Subject Term
: 
Strategic planning.
 
Corporate culture.
 
Organizational change.
 
Marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020384604658.802 R932.I 20061