Advertising
by
 
Wright, John Sherman, 1920-

Title
: 
Advertising

Author
: 
Wright, John Sherman, 1920-

ISBN
: 
9780070720695

Personal Author
: 
Wright, John Sherman, 1920-

Edition
: 
5th ed.

Publication Information
: 
New York : McGraw-Hill, ©1982.

Physical Description
: 
xiv, 545 pages, [16] pages of plates : illustrations (some color) ; 27 cm.

Series
: 
McGraw-Hill series in marketing
 
McGraw-Hill series in marketing.

Subject Term
: 
Advertising.

Added Author
: 
Winter, Willis L.
 
Zeigler, Sherilyn K.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000113383659.1 WRI1