It's not about the technology : developing the craft of thinking for a high technology corporation
by
 
Karamchedu, Varada Raj.

Title
: 
It's not about the technology : developing the craft of thinking for a high technology corporation

Author
: 
Karamchedu, Varada Raj.

ISBN
: 
9780387233505
 
9780387235523

Personal Author
: 
Karamchedu, Varada Raj.

Publication Information
: 
New York : Springer, c2005.

Physical Description
: 
xiii, 212 p. : ill. ; 24 cm.

General Note
: 
Includes index.

Subject Term
: 
High technology industries -- Marketing.
 
High technology -- Marketing.
 
Product management -- Decision making.
 
New products -- Planning.
 
New products -- Management.

Electronic Access
: 
Table of contents http://www.loc.gov/catdir/toc/fy054/2005297455.html
 
Publisher description http://www.loc.gov/catdir/enhancements/fy0663/2005297455-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020381519658.575 K18.I 20051