Advertising and integrated brand promotion
by
 
O'Guinn, Thomas C.

Title
: 
Advertising and integrated brand promotion

Author
: 
O'Guinn, Thomas C.

ISBN
: 
9780324568622
 
9780324568677
 
9780324569407

Personal Author
: 
O'Guinn, Thomas C.

Edition
: 
5th ed.

Publication Information
: 
Mason, Ohio : South-Western/Cengage Learning, ©2009.

Physical Description
: 
xlii, 726 pages : chiefly color illustrations ; 29 cm

Subject Term
: 
Advertising.
 
Advertising media planning.

Added Author
: 
Allen, Chris T.
 
Semenik, Richard J.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025523867659.1 O.35A 20091
IIEMSAGeneral Books33168025527397659.1 O.35A 20092
IIEMSAGeneral Books33168025527439659.1 O.35A 20093
IIEMSAGeneral Books33168025523909659.1 O.35A 20094
RC PolokwaneRecommended Books000157018659.1 OGU1