The nuts 'n bolts of media planning : a comprehensive industry guide
by
 
Belter, Luisa.

Title
: 
The nuts 'n bolts of media planning : a comprehensive industry guide

Author
: 
Belter, Luisa.

ISBN
: 
9780620506809

Publication Information
: 
[Cape Town] : AMASA, 2010.

Physical Description
: 
511 pages : color illustrations ; 25 cm

Subject Term
: 
Advertising -- South Africa.
 
Advertising media planning -- South Africa.
 
Mass media and business -- South Africa.
 
Marketing -- South Africa -- Management.
 
Advertising. (OCoLC)fst00797511
 
Advertising media planning. (OCoLC)fst00797876
 
Marketing -- Management. (OCoLC)fst01010209
 
Mass media and business. (OCoLC)fst01011331

Geographic Term
: 
South Africa. (OCoLC)fst01204616

Added Author
: 
Belter, Luisa.

Added Corporate Author
: 
Advertising Media Association of South Africa.


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VC Durban NorthGeneral Books000024786659.111 NUT1
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VC PretoriaPrescribed books000063474659.111 NUT1
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VEGA DurbanRecommended Books000011163659.111 NUT4
VEGA PretoriaPrescribed books000187200659.111 NUT1
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