Zag : the number-one strategy of high-performance brands : a whiteboard overview
by
Neumeier, Marty.
Title
:
Zag : the number-one strategy of high-performance brands : a whiteboard overview
Author
:
Neumeier, Marty.
ISBN
:
9780321426772
Personal Author
:
Neumeier, Marty.
Publication Information
:
Berkeley, Calif. : AIGA : New Riders, ©2007.
Physical Description
:
178 pages : illustrations ; 21 cm
General Note
:
The title proper, other title information and statement of responsibility spread into four pages.
Contents
:
Finding your zag -- Designing your zag -- Renewing your zag.
Abstract
:
The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description.
Subject Term
:
Brand name products.
Brand name products -- Planning.
Product differentiation.
Added Corporate Author
:
American Institute of Graphic Arts.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Cape Town | General Books | 000038203 | 658.827 NEU | 1 |