Getting it right the first time : how innovative companies anticipate demand
by
Katsaros, John.
Title
:
Getting it right the first time : how innovative companies anticipate demand
Author
:
Katsaros, John.
ISBN
:
9780275984793
Personal Author
:
Katsaros, John.
Publication Information
:
Westport, Conn. : Praeger, 2005.
Physical Description
:
xiv, 159 p. ; 24 cm.
General Note
:
Includes index.
Contents
:
Contents: Ch. 1. Face off : skating to where the puck will be -- Ch. 2. Anticipating change : the case for savvy planning -- Ch. 3. Looking at the future -- Ch. 4. Knowing where and how to move -- Ch. 5. Big plays -- Ch. 6. Finding the future -- Ch. 7. Positioning for change -- Ch. 8. Segmentation : finding your killer application -- Ch. 9. Finding the next big thing.
Abstract
:
Summary: "In Getting It Right the First Time, John Katsaros and Peter Christy argue that the most successful businesses will be those that accurately predict market conditions - especially the market changes that will occur within the crucial 18-to-36-month innovation window." "Showcasing dozens of colorful examples of lucrative successes and missed opportunities (from high-tech to financial services to medical devices), the authors present a detailed plan for how you and your company can learn to: identify your top customers in advance of entering the market, successfully position your company and its products to those customers, and catch emerging trends before your competitors do."--BOOK JACKET.
Subject Term
:
Business forecasting.
Business planning.
New products -- Management.
Added Author
:
Christy, Peter.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| Cataloguing | Unknown | 32805-1002 | NO CONFIGURATION | 2 |