Understanding how franchising works -- Exploring franchise opportunities : there's more to franchising than restaurants -- Looking within : are you cut out to be a franchisee -- Making the choice : deciding which business is right for you -- Raising capital : wowing, wrangling, and winning -- Signing on the dotted line : legal issues -- Training and other services -- Establishing a site : location, location, location -- Getting the goods : merchandise and supplies -- Working with your franchisor and fellow franchisees -- Attracting and keeping customers -- Hiring, firing, training, and other staffing decisions -- Acquiring other franchises -- Acquiring other brands -- The end has come -- From small business to franchisor -- Building the network : expanding wisely -- Ten keys to franchise success -- Ten questions to ask yourself before you buy a franchise.