Introduction : reading, writing and relevance -- Ch. 1. Capturing reader attention -- Ch. 2. The hunt for fresh ideas -- Ch. 3. Strong angles and focused ideas -- Ch. 4. Creative research and reporting -- Ch. 5. Interviews : moving past the predictable -- Ch. 6. Action-packed writing -- Ch. 7. Strong beginnings, satisfying endings -- Ch. 8. Anecdotes : the color of writing -- Ch. 9. The structure of writing -- Ch. 10. The art and style of writing -- Ch. 11. The wide, wide world of shorts -- Ch. 12. Picture this : the profile article -- Ch. 13. Real-life dramas and stories -- Ch. 14. How to write how-to articles -- Ch. 15. The calendar-content connection -- Ch. 16. Trends, conflicts and controversies -- Ch. 17. Writing to inspire -- Ch. 18. Writing for the business-to-business media -- Ch. 19. Writing for the Internet -- Ch. 20. Marketing your words -- Ch. 21. Writing creative query letters -- Ch. 22. Copyrights and wrongs.