Culture and consumption II : markets, meaning, and brand management
by
McCracken, Grant David, 1951-
Title
:
Culture and consumption II : markets, meaning, and brand management
Author
:
McCracken, Grant David, 1951-
ISBN
:
9780253217615
9780253345660
Personal Author
:
McCracken, Grant David, 1951-
Publication Information
:
Bloomington : Indiana University Press, c2005.
Physical Description
:
x, 226 p. ; 24 cm.
Contents
:
1. Living in the material world -- 2. On Oprah -- 3. The Drew Bledsoe paradox : the mysterious home economics of homo economicus -- 4. Homeyness : a cultural account of one constellation of consumer goods and meanings -- 5. Calling grease -- 6. When cars could fly : Raymond Loewy, John Kenneth Galbraith, and the 1954 Buick -- 7. Marilyn Monroe, inventor of blondness -- 8. Who is the celebrity endorser? : cultural foundations of the endorsement process -- 9. The strange power of Uncle Meyer's wallet -- 10. Culture and culture at the Royal Ontario Museum : an anthropological approach to a marketing problem -- 11. Taking Madison Avenue by storm -- 12. Advertising : meaning versus information -- 13. Sarah Zupko, meet Mrs. Woolworth -- 14. Meaning-management : an anthropological approach to the creation of value.
Subject Term
:
Consumption (Economics) -- History.
Culture -- History.
Social values -- History.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020391351 | 339.47 M132C 2005 | 1 |