Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty
by
Van Hooser, Phillip, 1957-
Title
:
Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty
Author
:
Van Hooser, Phillip, 1957-
ISBN
:
9780471748076
Personal Author
:
Van Hooser, Phillip, 1957-
Publication Information
:
Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2005.
Physical Description
:
xii, 188 p. ; 23 cm.
General Note
:
Formerly CIP.
Contents
:
Introduction : make the ordinary extraordinary -- Secret #1. Acknowledge your customers immediately -- Secret #2. Redefine your routine activities -- Secret #3. Give customers your undivided attention -- Secret #4. Listen, think, and use common sense -- Secret #5. Bend the rules, sometimes -- Secret #6. Make the last few seconds count -- Conclusion : the magic of service professionalism -- Service professionalism in action -- Other books by Phillip Van Hooser.
Abstract
:
"As a successful professional speaker who travels constantly, Phillip Van Hooser has been in and out of his fair share of cabs. But only one cabbie ever taught him anything about customer service. That cabbie is Willie, and the commonsense wisdom he imparted has become known as Willie's Way." "In Willie's Way, Van Hooser reveals Willie's unique brand of personalized service - how he woos customers so that they come back, how he wows them so that they tell their friends, and how he wins their long-term business by exceeding their expectations. Even better, Van Hooser shows how business leaders can apply Wille's techniques to their own enterprises to build long-term customer loyalty."--BOOK JACKET.
Subject Term
:
Customer services.
Customer loyalty.
Customer relations.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020394280 | 658.812 V256W 2005 | 1 |