Naked conversations : how blogs are changing the way businesses talk with customers
by
Scoble, Robert, 1965-
Title
:
Naked conversations : how blogs are changing the way businesses talk with customers
Author
:
Scoble, Robert, 1965-
ISBN
:
9780471747192
Personal Author
:
Scoble, Robert, 1965-
Publication Information
:
Hoboken, N.J. : John Wiley & Sons, c2006.
Physical Description
:
x, 251 p. ; 24 cm.
Contents
:
Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.
Subject Term
:
Customer relations.
Business communication.
Blogs -- Social aspects.
Business enterprises -- Blogs.
Internet -- Social aspects.
Added Author
:
Israel, Shel, 1944-
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020394249 | 658.8120285469 S421N 2006 | 1 |