Researching customer satisfaction & loyalty : how to find out what people really think
by
 
Szwarc, Paul.

Title
: 
Researching customer satisfaction & loyalty : how to find out what people really think

Author
: 
Szwarc, Paul.

ISBN
: 
9780749443368

Personal Author
: 
Szwarc, Paul.

Publication Information
: 
London : Kogan Page, c2005.

Physical Description
: 
xiv, 258 p. ; 24 cm.

Series
: 
Market research in practice series

Subject Term
: 
Customer loyalty.
 
Consumer satisfaction.

Added Corporate Author
: 
Market Research Society.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020394223658.812072 S998R 20051