Consumer behavior and marketing strategy
by
 
Peter, J. Paul.

Title
: 
Consumer behavior and marketing strategy

Author
: 
Peter, J. Paul.

ISBN
: 
9780073529851

Personal Author
: 
Peter, J. Paul.

Edition
: 
8th ed.

Publication Information
: 
Boston : McGraw-Hill/Irwin, c2008.

Physical Description
: 
xix, 555 p. : ill. ; 26 cm.

General Note
: 
Includes index.

Subject Term
: 
Consumer behavior.
 
Marketing.

Added Author
: 
Olson, Jerry C. (Jerry Corrie), 1944-

Electronic Access
: 
Table of contents only http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020391302658.8342 P478C 20081
IIEMSAGeneral Books33168020389546658.8342 P478C 20082