Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers
by
 
Johnson, Lisa, 1967-

Title
: 
Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

Author
: 
Johnson, Lisa, 1967-

ISBN
: 
9780743277501

Personal Author
: 
Johnson, Lisa, 1967-

Publication Information
: 
New York ; London : Free Press, c2006.

Physical Description
: 
viii, 277 p. ; 24 cm.

General Note
: 
Includes index.

Subject Term
: 
Marketing.
 
Consumer behavior.
 
Generation X.
 
Generation Y.

Added Author
: 
Hanson, Cheri.

Electronic Access
: 
Table of contents only http://www.loc.gov/catdir/toc/fy0703/2006298835.html
 
Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
CataloguingUnknown33440-1002NO CONFIGURATION2