The cult of the luxury brand : inside Asia's love affair with luxury
by
Chadha, Radha.
Title
:
The cult of the luxury brand : inside Asia's love affair with luxury
Author
:
Chadha, Radha.
ISBN
:
9781904838050
Personal Author
:
Chadha, Radha.
Publication Information
:
London ; Boston : Nicholas Brealey International, 2006.
Physical Description
:
314 p. : ill., graphs, ports.
General Note
:
Includes index.
Contents
:
Introduction : wear your success -- 1. A love affair with luxe -- 2. Finding meaning in an LV bag -- 3. Japan : an insatiable Yen -- 4. Hong Kong and Taiwan : Yin and Yang -- 5. China : from Mao suits to Armani -- 6. South Korea : indebted to luxury -- 7. Single-season sisters : Singapore, Malaysia, Thailand, Indonesia, and the Philippines -- 8. India : the next China? -- 9. How the cult is created -- 10. Advent of the genuine fakes -- 11. The future of luxury.
Subject Term
:
Brand name products -- Social aspects -- Asia.
Luxuries -- Social aspects.
Brand name products -- Asia -- Marketing.
Social status -- Asia.
Social classes -- Asia.
Added Author
:
Husband, Paul.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020389413 | 306.34 C454C 2006 | 1 |