On becoming a consumer : development of consumer behavior patterns in childhood
by
McNeal, James U.
Title
:
On becoming a consumer : development of consumer behavior patterns in childhood
Author
:
McNeal, James U.
ISBN
:
9780750683357
Personal Author
:
McNeal, James U.
Publication Information
:
Amsterdam ; Boston : Academic Press, c2007.
Physical Description
:
p. cm.
Contents
:
1. On becoming a consumer -- 2. The physical environment and its influence on the development of consumer behavior patterns -- 3. The social environment : contributions of social objects to the development of consumers -- 4. Physical/motor development and its relationship to consumer development -- 5. Cognitive development and its relationship to consumer development -- 6. Stage one of consumer development : observation (0-6 months) -- 7. Stage two of consumer development seeking/requesting (6-24 months) -- 8. Stage three of consumer development : selecting/taking (24-48 months) -- 9. Stage four of consumer development co-purchase (48-72 months) -- 10. Stage five : the independent purchase (72-100 months) -- 11. Role of parents in consumer development -- 12. Role of marketers in consumer development.
Abstract
:
"On Becoming a Consumer traces the development of all consumer behavior patterns in childhood using the paradigm of Behavior is a function of the Environment and the Person - B=f (P, E). It first examines the interaction of the developing consumer with the two domains of the environment - social and physical. Using research from many fields it explains how child consumers are influenced by people and objects, and in turn, how they influence them, and all this is done from a cultural perspective."--BOOK JACKET.
Subject Term
:
Consumer behavior -- United States.
Child consumers -- United States.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020391062 | 658.83420830973 M169.O 2007 | 1 |
| IIEMSA | General Books | 33168020390064 | 658.83420830973 M169.O 2007 | 2 |