Herd how to change mass behaviour by harnessing our true nature
by
Earls, Mark.
Title
:
Herd how to change mass behaviour by harnessing our true nature
Author
:
Earls, Mark.
ISBN
:
9780470060360
Personal Author
:
Earls, Mark.
Publication Information
:
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007.
Physical Description
:
xvi, 348 p. : ill. ; 24 cm.
Contents
:
The super social ape -- The illusion of "I" -- "I" vs. "us" -- The 7 principles of herd marketing -- Interaction -- Influence -- Us-talk -- Just believe -- (Re-)light the fires -- Co-create -- Letting go -- Conclusions and postscript.
Subject Term
:
Communication in marketing.
Consumer behavior.
Social interaction.
Social influence.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168020393258 | 658.8343 E12H 2007 | 1 |