Introduction -- What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Universal aspects of consumer life and C-types applied -- The psyche construct -- The C-type construct in a Web-based world.